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Augmenting mobile offer, Criteo goes cross-device

Performance advertising technology company, Criteo, has launched a cross-device advertising solution which would encapsulate consumer’s behaviour across all devices and enable the delivery of accurate targeted, personalised ads. This will enable advertisers to target audience even if the user is switching between devices.

As users in Asia Pacific are now spending more hours consuming media on multiple screens, such as smartphones, tablets and laptops, it is important for retailers to target them across platforms. Criteo’s new move will enable advertisers to reach out to the audience across multiple platforms. Marketers also want a cross-device solution for their cross-device advertising.

“Our direct relationships with over 6,000 advertisers provide extensive data that they can now unlock to deliver personalised ads directly to any device. By combining our exact match capability with the power of the Criteo Engine, we can ensure that a customer who browses a product on their work laptop at lunch can seamlessly purchase it that evening on their smartphone and tablet. We do this with exactly the same optimisation of post-click ROI that has generated $12 billion of sales for our customers over the last year,” said Jason Morse, VP of Mobile Products, Criteo.

“We’ve entered an era where the multi-channel, multi-device consumer has become empowered to discover, explore, purchase, and engage on their own terms,” said Brendan Witcher, Principal Analyst, Forrester Research.

“It is now the burden of marketers and advertisers across all industries to align with their customers’ behavior and find ways to deliver value and relevant content at every digitally enabled touchpoint,” Morse added.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.