Akshatha Kamath leads content marketing at MoEngage. She's one of "LinkedIn Content 50" for 2018 has been recently featured on the list of "The Most Influential Content Marketing Professional" by World Marketing Congress. She is a content marketing specialist with close to 12 years of experience in writing, strategizing and managing content for various organizations. Before MoEngage, she’s steered content marketing teams for companies like Simplilearn, Vizury, and Conzerv to help them with content, brand and communication strategies that are aligned with their business goals. She is an avid reader and a traveler who enjoys experiencing the flavors of life from different places.
Marketing automation has caught the imagination of startups and large enterprises alike. Per a Forrester report, companies will spend over $25.1 billion every year on marketing automation ...
It’s 2018 and content marketing is already picking pace and moving ahead. According to MarketingMag, content marketing is all set to become a $300 billion industry by 2019. As this field ...
Over 50 per cent of online shoppers worldwide buy on mobiles and an even larger cluster use mobiles to check out products before they buy. Naturally, there is a lot of drum beat to ...
Ever since the advent of smartphones and tablets, e-buyers are constantly evolving - the upshot has been an incremental effort to connect with consumers through mobiles. Consequently, ...
As mobile takes centrestage in a user’s purchase life cycle, marketers have quickly shifted gears to maximise user engagement through mobile assets. Hence, mobile retargeting has found ...
In the year 2013, nearly 20–50 per cent of all online purchases were done via mobile devices. Advertisers have been quick to notice this shifting trend and are evolving their marketing ...