The author, Amit Tiwari is the Country Head Media for Philips India. With over 13 years of experience in media services, along with expertise in revenue expansion in entertainment and media sectors, Mr Tiwari has worked on brands such as Hero Honda, Nestle, Perfetti, ITC and many more.
Although many of us would like to believe that the mobile and online advertising in India is still in its nascent stage, the Union Finance Minister of India, Arun Jaitley likes to think ...