The author, Jonathan Barouch, is the Founder and CEO of Local Measure. Local Measure is an Australian start-up that recently opened operations in Singapore and Miami. The agency helps businesses extract insights from social media platforms. Local Measure provides the tools to capture what customers are saying publicly about brands on social media.
The proliferation of mobile devices and social media platforms has caused a significant shift in the way consumers now experience live events. The conversations surrounding live events ...
