Keith Timimi, Author at Digital Media Marketing News

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Keith Timimi

The author, Keith Timimi, is the Chairman and Founder of VML Qais. He is also the Innovation Committee Chairman at IAB Southeast Asia, Singapore Chapter

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Innovate or die: A cautionary tale

July 14, 2014 Keith Timimi

Dell was at one time one of the world’s most fearsome marketing machines. They had perfected their approach to a fine art. Using rigorous multivariate testing, the most profitable ...

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About DMA

Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.