Nishith is an integrated marketing strategy professional with more than 16 years of experience in globally renowned advertising agencies like Digitas, Leo Burnett and J Walter Thompson. He was recently awarded as Top Digital Planner for 2015 by Digital Market Asia & Business World. Presently Nishith is working as Director for Digital Strategy and Planning for J Walter Thomson India in Mumbai.
In the last three years, the entire mechanics of digital media planning has drastically changed. Earlier, media planning used to comprise significant share for awareness and performance ...
Whether consumers shop online or offline – or both – is totally at their discretion.They could either be “webrooming” (researching products online before making an offline purchase) or ...
