Oscar Garza is the Global Head of Media Activation for Essence, a global digital agency that is part of GroupM. In this role, he is responsible for the overseeing all buying and optimization of the agency's media, which includes biddable, programmatic and reservation. He was formerly the agency's Global Director of Programmatic.
Prior to joining Essence, Oscar spent his career developing in-house media capabilities on the client side. Most recently, he was Director of Acquisition for Electronic Arts. There, he was charged with the design and development of EA’s performance advertising tracking, data housing and analysis. At Essence, Oscar has taken this custom, specialized approach and is applying it to clients desiring cutting-edge media capabilities.
Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.
Content creation for marketing professionals in the fast evolving APAC digital media landscape.