What’s On
Oscar Garza

Oscar Garza is the Global Head of Media Activation for Essence, a global digital agency that is part of GroupM. In this role, he is responsible for the overseeing all buying and optimization of the agency's media, which includes biddable, programmatic and reservation. He was formerly the agency's Global Director of Programmatic. Prior to joining Essence, Oscar spent his career developing in-house media capabilities on the client side. Most recently, he was Director of Acquisition for Electronic Arts. There, he was charged with the design and development of EA’s performance advertising tracking, data housing and analysis. At Essence, Oscar has taken this custom, specialized approach and is applying it to clients desiring cutting-edge media capabilities.
Browsing All Posts By Oscar Garza