Premanjali Gupta, Author at Digital Media Marketing News

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Premanjali Gupta

Premanjali Gupta is the Head of Marketing APAC, Blis.

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Contributors

Why Real-World Intelligence is the Antidote to Ad Blocking in APAC

July 16, 2019 Premanjali Gupta

Ad blocking will force marketers not only to make ad formats less intrusive, but also more personalized and relevant. The key to that is understanding real human behaviour - where people ...

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About DMA

Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.