Financial service group, DBS teamed up with social and mobile agency KRDS, to capture the thrill and adventure of DBS Marina Regatta on mobile. They created Dragon Tap, a paddling game, ...
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Cordlife has assigned its media mandate to Platinum Media, a Madison Media Group. The account will be handled from the Kolkata office. Meghnath Roy Chowdhury, Managing Director, ...
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Global advertising technology provider, Ozone Media, global advertising technology provider, has partnered with AppNexus, an independent advertising technology company, to expand its ...
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Social media marketing is evolving, as marketers are slowly unraveling the power of social media and its impact on marketing. At its current stage social media marketing is not about ...
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Tablets have become a rage amongst multimedia entertainment seekers, businessmen and corporates alike. The fever seems to have gripped the Malaysians, the most. The insatiable hunger for ...
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To mark its launch in the China market, Perrier, the premium refreshment beverage, came up with a fun and engaging bubble-popping web and mobile game called 'Liberate and Win' that ...
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The WPP School of Marketing and Communications in Shanghai, a joint venture between WPP and the Shanghai Art and Design Academy (SADA), had its first batch of students successfully ...
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Mobile has found a place of prominence in the marketing ecosystem in China, that is already one of the largest digital markets globally. A number of surveys have highlighted how mobile is ...
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Following a three-year stint, Matt Briant, Mobile Media Strategist at Dentsu Mobius, is headed to the other side of the table. Mr Briant is headed to The Walt Disney Company as Digital ...
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Who doesn’t like playing games? The fun, frolic and enjoyment can bring out the child in even the coldest of people. Now, what if use this fun and enjoyment in some other context; let’s ...
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