Sheena Cheong is a content marketing specialist at Text100 Singapore and counsels clients such as Lenovo and DHL on their strategic imperatives when it comes to content marketing. One of the main things she’s passionate about when it comes to work is the fact that clients always lose themselves in the process of content creation and end up creating too many assets with low value or impact. She’s a believer in ‘less is more’ especially in today’s overcrowded content space.
Digital Market Asia is a Singapore based media house that caters to the marketing community in the digital age. The company’s flagship news portal, www.digitalmarket.asia, serves as a comprehensive source of news, views and analyses for all avenues of digital media, marketing and advertising. DMA partners with leading industry events that have a digital and technology focus to them. DMA acts as a lookout for new marketing ideas, emerging tools and technology for marketing and helps companies devise communication strategies for the digital landscape.
Content creation for marketing professionals in the fast evolving APAC digital media landscape.