With over 85 per cent of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas, producing attention-grabbing ...
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Media owners advertising spend growth in Asia Pacific will increase by 7.4 per cent in 2019, to reach USD186 billion, according to MAGNA's forecast. Growth will be only slightly slower ...
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Mobile app brand safety violations have grown 194 per cent in 2018 as users’ content consumption patterns and corresponding ad budgets increasingly shift to mobile. This was found in a ...
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Increasing its focus on small and medium businesses, Facebook has rolled out two new advertising tools - Automated Ads, Appointments and new video creative tools. There are now around ...
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In the first quarter of 2019, Facebook's revenue reached USD 15.1 billion, up 26 per cent year on year. Facebook daily active users reached 1.56 billion, up 8 per cent compared to last ...
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According to eMarketer, mobile ad spend – estimated at $87 billion in 2019 – will account for more than two-thirds of overall US digital ad spend. Last year, for the first time, mobile ad ...
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After a stint of eight years at Google, Rajan Anandan, Vice President for Google South East Asia and India, has moved on from the search giant. He will now be joining Sequoia Capital as ...
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Among the most loved brands on Facebook, Netflix US led the rankings with 2 million likes, according to data released by Socialbakers. From Asia Pacific, From Japan Limited was the most ...
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In the past couple of years, Facebook has been looking at video as part of its strategy on the next big thing. Following this, it rolled out Watch globally on mobile in August 2018. It ...
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Facebook is launching Ad Breaks in Singapore with support for English. Eligible publishers and creators in Singapore can now join Ad Breaks and monetize their longer-form videos on ...
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