Back to the Future: Trends to look out for in 2016

When it comes to digital marketing, predicting the future usually requires a reassessment and extrapolation of the past. Our industry seems to move in cycles, with the same topics ...
READ MORE +When it comes to digital marketing, predicting the future usually requires a reassessment and extrapolation of the past. Our industry seems to move in cycles, with the same topics ...
READ MORE +Last week Google announced the launch of app streaming, taking a big step towards the creation of a 'Web of Apps'. The logic behind Google’s decision is that at present about 40 per cent ...
READ MORE +From November 3-5, 2015, Dublin played host to Web Summit, which has been dubbed by some as “the best technology conference on the planet”. The conference brings together agencies, ...
READ MORE +shYouTube is loved, particularly by millennials, for its authenticity and accessibility. Polished content and walled gardens will not bring a wave of paid subscribers – especially with an ...
READ MORE +Once again it’s that time of the year when the usual suspects report their quarterly earnings and face the judgement of Wall Street on whether they are keeping up with shareholder ...
READ MORE +With Flipboard having utilised its own graph for content curation and discovery, it is of little surprise that the data will now help to power targeted ads. The trend of news syndication ...
READ MORE +GroupM will actively sanction any site that is known to intentionally harbour fraudulent bot traffic, and will never knowingly pay fraudulent impressions. However, everyone understands ...
READ MORE +It seems the introduction of a ‘dislike’ button on Facebook could cause as much controversy as the media storm surrounding its development. The use of the ‘dislike button’ when applied ...
READ MORE +Thus far Uber is still growing across China, but its next phase of growth will require unprecedented investments to not just survive, but also prosper in the world’s largest market. When ...
READ MORE +Many are speculating that there is another “tech bubble” getting ready to burst. There are concerns over competition in mobile and EU regulators for Google, Twitter’s worry is user ...
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