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Blakeman’s blog: Keep Douchiosity Quotient Low -Day 3 @Cannes Lions

It’s already Day 3 (where does the time go), just time for a quick canter around the Croissette and then straight to the first of many sessions on a busy day at the Palais. First cab off the rank is with Dentsu owned McGarryBowen, their client from Disney and the world renowned photographer Annie Leibovitz. She had been commissioned to bring to life various Disney characters using famous global stars as part of a body of work called the ‘Disney Dream Portraits Series’. So we see icons like Scarlett Johanssen transformed into Cinderella, Russell Brand as Captain Hook and Johnny Depp as Captain Jack Sparrow (though that one just looked like any still from any of the Pirates of the Caribbean movie series to me). The best question came from the audience when they asked about the blurring of art and advertising. Not surprisingly Annie said it was all about the art. The client from Disney didn’t comment…

I dispensed with the Google session (and their presentation by their Captain of Moonshots, Astro Teller… seriously you can’t make this stuff up folks) in favour of one of the breakout sessions on China. Am I’m rather glad that I did as it proved to be incredibly informative and very interesting (although I guess I am a little biased as one of the sessions was hosted by Omnicom and our OMG lead for China Doug Pearce).

Next up, I was headed for the Sapient Nitro session featuring designer Vivienne Westwood but the queue was snaking out of the door. So as an alternative I opted to meander downstairs into the Young Lions section. And was rather glad that I did (apart from feeling very old amongst all the young, beautiful and cool people). Just beginning was a session by Mother entitled “How to avoid being a douche in this business’. They talked in the main about authenticity and keeping your ‘douchiosity quotient low’. Everyone in the audience seemed to understand what they meant. Apart from me. So I left, feeling even older than I had when I walked in.

In the afternoon, I attended a few more sessions before our very own Omnicom party at the Carlton. Our sister agency PHD put on a fascinating session all about gaming, including a rather entertaining interactive ‘thumb war’ challenge for the entire audience. I won one. Lost another. Which seemingly makes me a ‘grandmaster’. Try telling that to my 10 year old daughter who beats me every time.

And this evening it’s time for the Cannes Lions ‘Media’ awards. OMD have 4 shortlisted…



The blogger, Steve Blakeman, is the CEO for OMD Asia Pacific.
Blakeman’s blog was from his observations on June 18, 2013 at Cannes Lions International Festival of Creativity

Steve Blakeman

Steve Blakeman is the Global Media Lead - Nestlé at Mindshare. Previously, he was the Managing Director - Global Accounts, OMD Europe. Previously, he was the CEO, Asia Pacific – OMD. Prior to that, he was Global Chief Integration Strategy Officer (Asia Pacific) for IPG Mediabrands (Initiative & Universal McCann). He has also had stints as worked as Managing Partner at Omnicom Media Group owned media agency, PHD where he successfully launched their second office in the UK. He began his career at JWT and has over two decades of experience in advertising, media and marketing communications.