What’s On

Cannes Diary: The lack of sleep now shows

Today proved to be a slow-ish day after three nights of running around in and out of the Palais, meeting up with media, and of course all the Cheil colleagues from around the world. I’m behind in work back home so decide to spend the morning catching up on emails and the sort.

At moon, I meet up with Helene Chung, my colleague based in HQ who manages festival entries for Cheil globally and locally. We chat over lunch and share our stories of what Cannes is like for both of us this year. During our lunch I also run into Derek at OMD whom I had recently met in Hong Kong at the Effies. I also run into Angela Ng, the Director of the HK4A so it’s been a morning of HK hellos.

After lunch, it’s time to attend a seminar in the Debussy, and it’s Sheryl Sandberg from Facebook speaking. She touches upon women equality rights which obviously is something which she stands strong on – in fact, she is the author of a recent book about today’s role of women in society (particularly in the West.) Her insights are articulate and very relevant, but I think in Asia countries such as in China, Vietnam, Indonesia, etc the perspective is very different. She did bring up some great directives on how Facebook is connecting the world and how personalised content is what can really move the world.

In the afternoon, I have a few media meetings with the guys from Cheil China (including the Young Lions Gold winners from China) who look a little less exuberant than yesterday due to a lack of sleep!
For my first dinner, I meet up with my partner in crime, Soomee Moon again together with Janet Northern, Head of Agency Communications at McKinney, one of Cheil’s subsidiaries over a dinner at La Potinere, another favorite restaurant of mine in Cannes.

The second dinner and the last appointment of the day is with the Cheil OpenTide colleagues and the rest of the Cheil China gang again. It’s a quick dinner, with one of our guys almost falling asleep at the table! It’s only mid-week at Cannes, so we’re pacing ourselves and saving the best for last!

Till tomorrow….

Irene Lam

Irene Lam-Park is the Associate PR Director of Cheil Greater China. She joined Cheil in 2008 in Seoul and left the agency in 2011 to relocate to her hometown in Hong Kong. She re-joined the group in 2013 where she took up the position of Associate PR Director for the Greater China region.