What’s On

Cannes Lions @60, celebrating the digital way

Cannes Lions International Festival of Creativity is keen to celebrate its 60th year with not only those who mark the event as a must-attend year after year but also those who would be attending it for the first time. Even those who cannot make it to the event, are invited to enjoy it this year. Courtesy the growth in technology that has created digital platforms to connect with audiences, Cannes Lions has put together a host of ways in which the Festival experience is enhanced.

Lions Live:
The Lions Live initiative, for which Cannes Lions has partnered with Mindshare, will stream one Live session a day to YouTube (one per day, per person). Cannes Lions has invited audiences to vote on which sessions they would like streamed Live. The voting for this, which is on right now, closes on June 7, 2013. Lions Live will then stream one session live each day from June 16, 2013 to June 22, 2013. The selected sessions will be announced on the Cannes Lions website and YouTube Channel on June 10, 2013.

The Cannes App:
If you are interested in Cannes Lions, the app, created in partnership with PHD, is a must download. At present, in its pre-Festival avatar, available for both iPhone and Android, the app features the complete festival programme with calendar and sharing options. It also has social feeds, news, photos and videos of the Festival. For discovering or rediscovering Cannes, it also has insider tips on locating the places to go to in Cannes for a host of things varying from meetings, awards shortlist, session rooms and screening rooms to the softer side of the Festival is including places to eat and visit.

In continuation with its spirit of celebrating 60 years, the app also has the last 60 years of the Film Lions Grand Prix winners. PHD has also put together a ‘Massively Multiplayer Online Game’ (MMO) where a delegate can be crowned the winner of Cannes Lions and return in 2014 as a ‘VIP delegate’. Delegates have to download the official Cannes Lions app and start collecting Pings (A points scoring system devised and used by PHD in its own global operating system, Source) at the Festival, via the app. The more Pings a delegate collects, the higher she or he ranks, but only the top ten make the leaderboard. Each day at 5:00 PM the highest ranking individual will receive a prize, courtesy of Microsoft. The player who achieves the most Pings during the course of the Festival will be announced on Saturday 22 June and will receive a VIP delegate pass for Cannes Lions Festival 2014.

The iPad version would be announced soon. The next release of the app will feature Cannes Lions Virtual GoodyBag to save the best bits of the Festival. It would have an Awards Tracker to keep up with who’s won what; Integration with Cannes Connect, where delegates can find who is attending and get in touch with them; Cannes Lions official ‘Storytellers’; What’s On Now/Next and Cannes Extra: Cannes sanctioned external events and activities information.

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