Taiwan’s Standard Foods didn’t only want to launch a new product, it was essentially entering an entirely new category with its Lutein Drink. Despite Lutein being shown ...
READ MORE +
JD CENTRAL, an ecommerce brand in Thailand, saw an opportunity this past Valentine’s Day to increase sales by encouraging boyfriends to buy the right gifts this year. February, the ...
READ MORE +
Viacom18 Media Pvt. Ltd. is one of India’s entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint ...
READ MORE +
Yahoo was commissioned by leading petrol brand Caltex, part of the Chevron Corporation, to drive awareness of its products in Singapore, particularly among 25-44-year-olds. Background ...
READ MORE +
The internet has gradually evolved towards self-expression and social interaction, where adolescents indiscriminately indulging in information exchange has bred to a hunting ground for ...
READ MORE +
By tapping into avid Sneakerheads’ passion for waiting in-line for the hottest new kicks, digital agency PostVisual, a J. Walter Thompson company, just created the first ever Hashtag ...
READ MORE +
Indonesians love their spice. This love extends to chili sauce too; evidenced by high category penetration of chili sauce and a category size which is upwards of 150 million. Kraft ...
READ MORE +
The National Arts Council (NAC) and Temasek Holdings wanted to demonstrate how they are enabling more young people to reach their artistic goals. Singapore experienced a music ...
READ MORE +
Many of the 88 gay hate murders that occurred in Sydney during the 80s and 90s remain unsolved today. In 2016, Australian TV network SBS chose to base their crime drama ‘Deep Water’ on ...
READ MORE +
Qlipp, a tennis sensor and mobile app which helps players track and improve their performance in real time, started as a six person startup, in Singapore. Dr Donny Soh, co-founder & ...
READ MORE +
