As the year of 2014 draws to a close, another rape incident in the national capital fuels anger across India. A finance company employee was allegedly raped by the cab driver when she ...
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As International Premier Tennis Leagues takes the Indian capital by storm with grand-slam level fever seen amongst most tennis fans in the country. This is the first time tennis legends ...
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The year 2014 started with a death sentence for Facebook. In January, a research company called Global Web Index published a study showing that Facebook had lost nearly one-third of its ...
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As the week coursed by, one of the most hilarious advertising campaigns that was trending in India this week was from the national daily, The Times of India (TOI). TOI was committed to ...
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In the connected world we live in today, consumers are constantly seeking value in their daily interactions with people, brands and experiences. Be it via sales and promotions, content ...
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The headlines numbers for this year’s Single’s Day (11 November) sales in China are, again, very impressive. More than CNY 57.11 billion (up 60 per cent y/y) or USD 9.3 billion was spent ...
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As 'Trending in India’ focusses on social and marketing campaigns that get people in India talking during the week, the mention of #DearNeighbour and #MufflerMan is a must. The two are ...
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When Facebook announced this week that it will reduce ‘overly promotional’ content, it meant that brands need to think of a new policy of using the organic reach of Pages on the social ...
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One of the biggest changes currently happening in the world of retail is the introduction of omnichannel services. In the hope of optimising consumer experience, retailers are now ...
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Devoid of movie and gadget releases this week, India quietly let the week slip by without any thunderous plans for the weekend. But the three Cs that are always trending in India are ...
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