I’ll have to say right away that it was a good day for Zhang Ting Ting and Sarah Song, both copywriters at the Cheil Beijing office. The 28-year old duo won Gold in the Media Lions ...
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By now, most delegates have a sense, in most cases their own personal sense, of the mood at Cannes Lions International Festival of Creativity this year. I ran into a Microsoft employee at ...
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I spent the first few hours of the day at our dedicated OMD Oasis (shameless plug) having various meetings. It proved to be an inspirational start to a rather splendid day of thought ...
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If it happens in Cannes, it is literally just a matter of time before it happens in the rest of marketing land. So get ready to go electric. This is the bleeding edge. The Everest. The ...
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Technically, it is day two of the festival but really, most delegates come in only by the Sunday night, or even Monday, making it the first proper day of the Festival. Cannes Lions ...
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Since the next few days will undoubtedly be all about parties and hanging out in the late evenings, I take try to take advantage of the start of a new week with a jog along the Croisette ...
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As mobile takes centrestage in a user’s purchase life cycle, marketers have quickly shifted gears to maximise user engagement through mobile assets. Hence, mobile retargeting has found ...
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It’s Sunday on the Croisette and the customary madness around Cannes Lions has begun in earnest, the rose is flowing and celebs have come out to play... Last year we witnessed the ...
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In a connected world, where information and entertainment is available at your fingertips, what more does the consumer expect? Convenience. After all, convenience is what has driven ...
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In its 61st year, the Cannes Lions International Festival of Creativity coincides with the FIFA World Cup 2014. As journalists such as myself get ready for an action-packed week of awards ...
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