Adara has appointed that Frank Teruel as its Chief Operating Officer for the company. This is a new position for Adara, which was created to lead global operations as the company expands. ...
Zendesk has announced the Zendesk Events Connector for the newly launched Amazon Web Services (AWS) service Amazon EventBridge. The Zendesk Events Connector allows companies to quickly ...
For any digital publisher, keeping your audience and growing revenue is the Holy Grail. Google, YouTube, Facebook and Instagram contributed to 67 per cent of digital ad spend in ...
Lotame has promoted Evgeny Popov to Head of Global Data Solutions. In his new role, Popov will be responsible for driving data revenue globally for the Lotame Data Exchange. Reporting to ...
Qlik, a data analytics and data integration software platform, has appointed Geoff Thomas as Senior Vice President for Asia Pacific. Based in Singapore, Thomas is responsible for leading ...
Lotame (www.lotame.com), the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue ...
Digital ad spend in APAC is also expected to reach 48 per cent by 2020. However, marketers are still struggling with digital transparency and effectiveness. As calls for transparency, ...
Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, said that the company saw 50 per cent growth in the ANZ ...
Internet penetration and adoption of digital media in India is growing at an unprecedented rate, which is creating huge opportunities to tap into the unchartered arena of digital space in ...
As fraud continues, data quality will grow as a concern
Audience data quality is a growing challenge for the industry. Invalid traffic through bots is especially harmful, and can skew ...