Cordlife has assigned its media mandate to Platinum Media, a Madison Media Group. The account will be handled from the Kolkata office.
Meghnath Roy Chowdhury, Managing Director, CordLife said, “Reaching out to prospective clients by creating a mass awareness and creating faith in the concept was the biggest challenge we faced when we started off. As a company we have always wanted to make our services available to all expectant parents as we believe banking their baby’s stem cells would be the first responsible step towards parenthood to help protect their child’s health in future.Standing today in 2014, the increasing level of awareness and acceptance amongst people across the globe regarding stem cell banking & its application, we decided it was the right time to launch our above the line (ATL) activities to reach out to all those expectant parents willing to know more and avail our services.”
Basabdatta Chowdhuri, CEO, Platinum Media, stated, “We are delighted with this new win and are confident that we can add strategic value in building the Cordlife brand in the country.”
A month ago, the agency’s Kolkata branch also won the media mandate for Senco Gold & Diamonds. Madison Media was recently in the limelight for handling the entire media mandate for BJP.