BBDO Singapore has created the Spoiler Preventer for Cycle & Carriage, authorised dealer for Mercedes-Benz in Singapore, to help netizens avoid spoilers ahead of the release of Stranger Things – Season Three – on July 4th.
As Creative Agency of Record, BBDO Singapore found an innovative way to promote Mercedes-Benz’s Collision Prevention Assist feature; a function that warns drivers and prevents them from getting into accidental collisions.
Created as a browser extension, the Spoiler Preventer blocks out any posts and mentions about the show on news sites, blogs and social feeds. It is adaptable and can be tailor-made to any trending news topic.
Mateusz Mroszczak, ECD, BBDO Singapore commented “We got to develop a tool using tech in a creative way to talk about a product feature. Our job doesn’t get better than that.”
Available now, this version currently supports Chrome Desktop, Firefox Desktop and Firefox Android mobile.