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Data pick of the day: Mobile closes in on PCs as online purchasing device

Mobiles are closing in on PCs/laptops as the top commerce device with every year, new data by GlobalWebIndex shows. For research and advocacy, mobiles lead the way and the same could soon be true for the transaction phase of the purchase journey, GWI’s data highlights.

While PCs and laptops were the clear favorite for completing online purchases at the end of 2015, now there’s a difference of just 5-percentage points. For this small minority yet to convert to the idea of mcommerce, it’s security concerns which are likely to be having an impact, with the perceived security and functionality benefits of PCs/laptops giving them the edge.

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