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DOLE Asia partners with Mobext, launches DOLEivery app

Fruit/vegetable producer and marketer, Dole Asia Company Ltd. has partnered with Mobext Asia Pacific, through its Philippine office, to launch DOLEivery—a mobile app that allows shopping of fresh fruits from home.

“The app’s main objective is to provide convenience to fruit shoppers. Instead of visiting the grocery to purchase fresh produce and go through the process of picking, packing, and weighing, we’re allowing our consumers to let us do it for them. Now they can simply order pre-packed, high quality fruits through their mobile devices and have it delivered straight to their doorstep. In other words, we’re bringing the fruit shopping experience to their homes,” said Veronica Supetran, Regional Marketing Executive of Dole Asia Company Ltd.

The app can also be used to send customised fruit baskets as gift items, as the app lets you choose your own fruits.

Apart from fruits, the app also offers other Dole products such as organic brown rice, boiled peanuts, sweet tamarind, and even Yonanas—a machine which turns frozen fruit into a dessert that looks and tastes just like ice cream. App users can opt to pay right when the delivery is made, or via bank deposit.

“We’re happy that a brand such as Dole Asia is now exploring how mCommerce can benefit their business. The app puts Dole products straight into the hands of their customers, and it makes fruit shopping not only convenient but fun, too. They’re creating a buying experience that customers would want to repeat over and over again,” said Arthur Policarpio, Managing Director of Mobext Asia Pacific.