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Emirates hands Publicis Singapore its creative business

International air carrier, Emirates has handed its creative business to Publicis Worldwide in Singapore.

Publicis Worldwide’s Singapore team will work on the business in markets including Southeast Asia and Greater China. The scope of work includes delivery on all regional brand and local campaigns.

“We are very proud to have won the Emirates business for Southeast Asia & Greater China. It’s an outstanding global brand, and we have assembled our very best talent and capabilities in Singapore to unlock even greater success for Emirates in this part of the world,” said Joanne Theseira, Managing Director, Publicis Singapore.

Emirates is an international airline based in Dubai, United Arab Emirates. Out of Southeast Asia and Greater China, the airline operates 305 flights a week to Dubai, where passengers can connect onwards to North America, Europe, South America, the Middle East and Africa.