To bring in more business in the digital media space, Exponential Interactive, the global provider of advertising intelligence and digital media solutions to brand advertisers, has appointed Arsenio Luna as sales manager in the Philippines. In his new role Luna will be responsible for growing existing accounts and opening fresh business opportunities for Exponential and its four divisions – AdoTube, appsnack, Firefly Video and Tribal Fusion.
“With Luna’s expertise in digital advertising and sales, the team in Philippines is well equipped to help agencies and brands understand the power of the digital medium and Exponential’s solutions to engage and connect with their target audiences across media and device,” said John McKoy, managing director, Asia-Pacific, Exponential.
Luna joins Exponential from food and restaurant guide site OpenRice.com. He began his career as a senior account executive at digital media agency Summit Media/PEP Inc, where he worked with top advertising agencies to deliver online campaigns. He was subsequently sales manager at outdoor advertising firm Outcomm.
Talking about his new responsibilities, Luna commented, “I am impressed with Exponential’s commitment to the Southeast Asia region over the past few years. The company’s positioning – enabling advertisers to identify their audiences and then reach them across display, video and mobile media – is a compelling one that will help us make the most of the opportunity in the Philippines.