What’s On

Facebook’s ad revenue grows 57%; mobile leads the way

Facebook saw an increase of 81 per cent in mobile ad revenue which reached USD 4.5 billion in the fourth quarter of 2015, up 81 per cent year-over-year. Mobile is now 80 per cent of total ad revenue, up from 69 per cent of advertising revenue in the fourth quarter of 2014.

Total revenue for Facebook grew by 52 per cent year-over-year to more than USD 5.8 billion and advertising revenue grew by 57 per cent to reach more than USD 5.6 billion.

Revenue for the social media giant for the full year 2015 was USD 17.93 billion, an increase of 44 per cent year-over-year.

About 1.04 billion people on average used Facebook in December 2015, an increase of 17 per cent year-over-year. About 934 million users came from mobile for December 2015, an increase of 25 per cent year-over-year. More than 1.59 billion people now use Facebook each month and 1.04 billion every day, a growth of nearly 200 million people monthly and a 148 million people daily this year. More than 1.44 billion people use Facebook on mobile devices.

Commenting on the Q4 results, Mark Zuckerberg, Facebook founder and CEO said,”2015 was a great year for Facebook. Our community continued to grow and our business is thriving. We continue to invest in better serving our community, building our business, and connecting the world.”

Mr Zuckerberg added, “More than 50 million small businesses now use pages on Facebook and people post more than 2.5 billion comments on these pages each month.”

Sheryl Sandberg, COO, Facebook said, “Facebook and Instagram drive business results for our partners, helping their products off shelves online and off. As a result, we’re growing spend from our current clients and attracting new marketers to our platform.”

US and Canada and Asia Pacific continued to be Facebook’s two strongest regions with ad revenue growth of 64 per cent and 57 per cent respectively.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.