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4 APAC pieces of work make it to Innovation Lions shortlists

Cannes Lions International Festival of Creativity has announced the shortlist for the newly launched Innovation Lions category ahead of the Festival. Of the 25 pieces of work that has made it to the shortlist, four are from the Asia Pacific region – two from Japan and one each from Singapore and Australia. The other first from Innovation Lions is that the Festival is giving delegates the first-ever chance to be in the jury room when shortlisted entrants would be presenting their cases.

Both shortlisted entries from Japan are from Dentsu — entries titled ‘Necomimi’ and ‘Vision Shift System’. ‘Necomimi’ is a bio sensor technology used as a communication tool and ‘Vision Shift System’ is a new video experience system.

Innovations Lions Shortlist

Y&R Singapore has also made it to the shortlist for its entry ‘Guide Dots’, which is a mobile app for the blind and the fourth shortlist is from Australia, for ‘Small World Machines’, a vending machine with live streaming.

Cannes Lions introduced Innovation Lions this year to honour the technology and innovation which lead to the creative idea being possible. A total of 270 entries from 40 countries have been received in the category’s launch year. The jury, led by jury president David Droga, Founder, Creative Chairman, Droga5, have viewed all of the entries and voted to arrive at the shortlist.

As shortlisted entrants present to the jury in Cannes, who will then discuss which entries are worthy of taking home the first Innovation Grand Prix and Innovation Lions, delegates would be invited to watch the live presentations which will take place across Saturday June 15 and Sunday June 16 at the Palais des Festivals at Cannes.

The winners will be announced and honoured on stage at the second of the Festival’s awards ceremonies on Tuesday 18 June which will be followed by the official Opening Gala.

In a prepared statement, Droga said, “New category, new expectations, same excitement. I can’t wait to see it literally come to life at Cannes.”

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