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Google adds 4 search categories to Trends

Google has rolled out four additional search categories on Google Trends, which includes News, Shopping, Images and YouTube allowing users to gain a deeper insight into what individuals around the world are searching for.

The data is available in real-time, to help users identify and visualise the topics and issues that people are currently interested in and curious about as it happens.

“Google Trends can be window into the world, giving us a peek into what people are searching for—whether it’s elections, music, sports or games. Now you can see the world in realtime through more lenses: News, Shopping, Images and YouTube. We’re opening up more data to show what people in the world are looking for, as they’re looking for it—whether it’s just out of curiosity, to write a story or something else,” the company stated.

Searching a keyword on Images and YouTube gives up different results than on Google Search. Trends now has separate data for search on Images and YouTube.

With the addition of the four categories, users now have the option to explore that data in different ways, like finding the related videos that people are searching for on YouTube. Users can also now change the time range and the geography to look at country and time-specific data. The new tools also lets users see where the interest in a certain keyword is the strongest in terms of region.