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Google rolls out AI-enabled Auto Ads

To help publishers save time, Google has launched Auto Ads which will use machine learning to place ads on their websites. This feature will show ads only when they are likely to perform well and provide a good user experience.

Auto ads use machine learning to make smart placement and monetization decisions on your behalf, saving you time. Place one piece of code just once to all of your pages, and let Google take care of the rest. Tom Long, AdSense Engineering Manager and Violetta Kalathaki, AdSense Product Manager said in a company blog post.

Auto ads will also identify any available ad space on a publisher’s website and place new ads there. What this feature means for marketers is that Google will now take on the task of not just deciding which ads go on the publisher’s website but also where do they get placed.

“Auto ads will start working for you by analysing your pages, finding potential ad placements, and showing new ads when they’re likely to perform well and provide a good user experience,” the blog post added.

Recently, Google also added the Coalition for Better Ads standard for ads shown on Google Chrome.