Tim Castree, Global CEO of MEC and CEO of ‘”NewCo” has appointed Kartik Sharma as Managing Director of the new media, content and technology agency in India and South Asia when it launches in January 2018.
Mr Sharma has been Managing Director of Maxus South Asia since 2014.
Mr Castree commented, “We’re creating a brand new billion dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Kartik’s leadership, I am confident that we will have the right team in place to truly make NewCo a formidable future-facing agency in India and South Asia.”
Mr Sharma will report to GroupM South Asia CEO, CVL Srinivas and Mr Castree.
Following GroupM’s recent commitment to adding offline media capabilities, an expanded geographic footprint and an influx of talent to the agency, Christian Juhl, global CEO of Essence, a global digital-first agency, said that T. Gangadhar, current Managing Director of MEC South Asia, will transition into the new role of Chairman of India and Managing Director of North Asia, Essence. Mr Gangadhar will report into Kyoko Matsushita, CEO of Essence APAC.
Mr Anand Chakravarthy, who has served as Managing Partner at Maxus India since 2015, will be transitioning into the role of Managing Director of Essence India. Mr Chakravarthy will report into both Mr Gangadhar and Ms Matsushita and will work closely with the regional leadership in his new role.
Both Mr Gangadhar and Mr Chakravarthy will assume their new roles by January 2018.
Juhl commented, “India is such an important market for so many of our clients whose business challenges we work tirelessly to solve. Essence has built its credibility on being a data-centric agency that infuses technology and measurement across all media. We’re excited to expand our geographic footprint and apply our unique approach for our global clients looking for relevance in India. Gangadhar and Anand are experienced leaders who will help expand our presence.”