Havas Jakarta has been appointed the creative AOR of Honda CB 150 Verza, a motorcycle brand.
The pitch process, which concluded in November, involved three international and local agencies.
The agency rolled out a launch campaign for Honda CB 150 Verza under the tagline Ride More Do More earlier this month.
The campaign launched across multiple platforms including TV and print seeks to position the motor cycle brand as a rational choice for every day’s ride with a sporty and masculine touch that brings pride to the rider.
Commenting on the win, Agus Sudradjat, Chairman of Havas Indonesia said, “We are looking to grow our business portfolio rapidly and this win has provided a great boost to our team. We are confident of leveraging our Havas Village assets to deliver innovative integrated work for clients and attracting cutting edge brands.”
Roy Sagala, Executive Creative Director of Havas said, “The creative execution of this campaign features a coffee shop owner who manages to run a successful business while balancing it with a hectic social life. The key message we have tried to communicate is that the more you ride this motorcycle, the more you can achieve.”
Havas Village Jakarta has recently announced a restructure of its operations to unify leadership and accelerate collaboration. The agency operates as a village where all business units work together under the same roof to provide seamless integrated services to clients.