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Huge hires Amy Chia as VP of Business Development, APAC

Huge, the global experience agency, has appointed Amy Chia as Vice President of New Business Development for its Asia Pacific operations. Based in Singapore, Ms Chia will be tasked with working with agency management to drive the growth strategy and development for the region, as well as bolstering its existing client roster.

“Amy brings to Huge an incredibly diverse background — spanning client, agency and consultancy — that will strengthen our capabilities and further our ability to help clients reorient their businesses around end-users by taking an experience-led approach to transformation. We’re thrilled to now leverage her extensive knowledge of the Asia market and leading multinational brands to grow Huge’s business in Singapore and Asia more broadly,” said Martin Riley, Managing Director of Huge Singapore.

With more than eighteen years of experience, Ms Chia brings with her a strong track record helping organizations define and execute digital transformations in the Asia market across the Travel and Leisure, FMCG, Technology, and Telecommunications sectors. Ms Chia returns to Singapore after six years in Greater China. Prior to her appointment, Ms Chia was most recently at Accenture Interactive Hong Kong, where she served in management consulting leadership roles for clients. Before Accenture, Chia served as the Head of e-Marketing for Nestlé Infant Nutrition, where she led a team of 11 digital specialists to deliver demand generation strategies and future proofing solutions in content, media, CRM and technology for the China market.

Ms Chia brings with her an extensive Asia footprint and industry experience. From 2007 to 2015, Ms Chia worked in WPP’s OgilvyOne and Possible, and held business, consulting or transformation roles, leading teams and partnering with brands including Starwood Hotels & Resorts, Unilever, Procter & Gamble and Nestlé.

On joining Huge, Ms Chia said, “In the digitization of everything, meaningful futures are co-created by the brand and agency in collaboration with consumers. Agencies that win and lead in this trajectory must have a combination of vision, the right culture, talents and agility. This is a transformative time for the industry. I share Huge’s approach in consumer-centricity, and I am excited to grow success with the extraordinary team at Huge.”