What’s On

Instagram explores advertising to become a ‘sustainable business’

Instagram LogoThe year has been a busy one for Instagram. After the launch of videos on the platform in June 2013, the platform has now indicated that it would be taking the advertising route to convert itself into a sustainable business. A company statement said, “Over the past three years we’ve watched with amazement as Instagram has grown to a global community of more than 150 million people capturing and sharing the world’s moments. We have big ideas for the future, and part of making them happen is building Instagram into a sustainable business.”

While the advertising on the platform will begin in the United States market only, it is understood that after the initial phase, Instagram will incorporate learnings to introduce ads in other markets as well. “Seeing photos and videos from brands users don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community. Our aim is to make any advertisements users see feel as natural to Instagram as the photos and videos many already enjoy from their favourite brands,” explained the company statement.

Users would be extended control over the ads. So, if users see ads they don’t like, they would be able to hide it and provide feedback about what didn’t feel right.