IPG Mediabrands, the media management and data arm of Interpublic Group (NYSE: IPG), has rolled Mediabrands agencies Society and Ansible under the Reprise banner, creating a new full-service global performance media marketing unit. The unified Reprise will continue to partner with and support UM and Initiative, the global media networks within IPG Mediabrands, as well as cultivate its own client base.
IPG Mediabrands created the new offering in response to the growing market need for a full suite of digital media services to be housed under one roof. This combines Reprise’s core search and SEO capabilities with the social content and creative skills of sister agency Society, and the mobile media, UX and technology capabilities of Ansible. Reprise will now offer strong global capabilities across digital channels, content creation, product and web development, as well as e-retail and commerce.
“With this relaunch of Reprise, we are seeing an integration of our full spectrum of expertise. Three of our leading specialist agencies, Ansible, Society and Reprise will bring together a complete digital solution that provides seamless digital consumer experiences to bridge technology, creative content and performance media capabilities through a connected strategy,” said Bala Pomaleh, CEO of IPG Mediabrands.
Reprise in Malaysia will be helmed by Darren Yuen as Group Managing Director. The executive leadership of Reprise will also see Stanley Clement as Managing Director – Creative & Content, Manu Menon as Managing Director – Tech, Product & Innovation and Anwer Khan as Vice-President – Strategy & Integration.
“Our clients today need an agency that is able to provide a unified approach to consumer engagement across owned, earned, paid and shared media, that is centered around digital experiences,” adds Mr Pomaleh. “This cohesion in the digital space makes sense as it will allow Reprise to drive demand as a stand-alone proposition, and further enhance the data, creative and culture-driven offerings of UM and Initiative in the marketplace.”
Group Managing Director of Reprise Mr Yuen adds, “We have reimagined our approach in working with our clients. Our starting point is looking at how we can create meaningful brand interactions with digital advertising and to work from there to create our campaigns. By starting with the right conversation, we are able to reach the consumer on a unified front, and this new integrated offering will provide a holistic, digital-first approach for our clients.
The new global brand includes a full corporate identity refresh, including a new logo, website, and visual assets, all of which complement the agency’s new positioning for the combined services.