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Isobar creates regional strategy director role

Sandipan Roy, Isobar Asia Pacific

To further strengthen its regional business push, Isobar Asia Pacific has appointed Sandipan Roy to the newly created post of regional strategy director. He will a part of Isobar’s Regional Strategic Practice team, made up of practice leaders in Social, UX (User Experience), CRM and NowLab innovations. Roy will directly report to Jean Lin, CEO of Isobar Asia Pacific, and will be based in Singapore.

“As data increasingly becomes a more important part of Isobar’s offering in this region, blending creativity with data is a key challenge for all clients strategically. Sandipan’s background in both brand and CRM agencies is essential for making this happen,” said Lin, talking about the need to have Roy in the team. In fact Roy has extensive experience in brand and CRM/data sides of business. His previous roles have included Managing Director of RAPP Singapore, Regional Strategy Director at Cheil Worldwide, and Group Director Strategy/Global Business Director at Y&R Singapore.

“Isobar’s approach to integrating data and creativity to develop brands is what makes them digital thought leaders of their clients’ business. My goals will be about uncovering actionable data-driven insights, building business and brand solutions and delivering meaningful customer experiences, like never before,” explained Roy. In the past Roy has dealt with a range of global, regional and local clients such as Citibank, Singapore Tourism Board, Samsung, Landrover, Jaguar, HP, Cerebos Asia Pacific, McDonalds, BMW and SingTel.

With this new appointment, Isobar has further solidified its regional team. Over the last one year the agency has been very focussed on getting the right set of talent. It has actually managed to do so, pulling top people from other agencies. It has been focussing on various capabilities to create the top executive team. The team now has Jane Lin Baden as regional CRM practice leader, Dwayne Serjeant as regional UX practice leader, Chris Ryan as CEO of Hong Kong and international client director, Mike Chang as technology solution architect, Howard Smith as integrated business director, Sayuri Singh as regional communications manager and Rohan Lightfoot as integrated business director, and now Sandipan Roy as regional strategy director.