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Jill Orr joins Eyeota as COO

Eyeota, the audience data platform, has appointed Jill Orr as the company’s first Chief Operating Officer.

Based in London, Ms Orr is responsible for scaling Eyeota’s commercial and business operations as well as developing customer products, marketing and insights to support the expansion of Eyeota in all markets.

Ms Orr brings over two decades of global media experience to the team, including 13 years at CBS Interactive, CNET and, most recently, three years at Triad Retail Media, a digital retail media specialist, where she led operations in APAC and Europe as EVP International. She played a key role in Triad Retail Media’s market development and was a member of the leadership team who sold the business to WPP in 2016.

“Jill is a seasoned executive, with experience driving growth across global organizations, building effective teams, developing successful market strategies and driving efficiencies. Her proven leadership skills will enable us to further scale our operations and make an impact across our organisation and the industry,” said Kevin Tan, CEO, Eyeota.

“I am excited to join the talented team at Eyeota. Having established our business in Europe, APAC and Americas, our immediate focus is to scale our operating framework to support the evolving needs of our regional and global clients while maintaining Eyeota’s focus on the customer,” Ms Orr added.