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Joe Yu rejoins PHD HK as Content & New Business Development Director

To accommodate the increasing demands of new business growth, PHD Hong Kong has appointed Joe Yu in the newly created role of Content and Business Development Director. Mr Yu returns to the media network in this new capacity and will now be tasked with leading its new business development efforts, as well as its growing service offerings in the areas of content, affiliate marketing, e-commerce and more.

With over eight years of media experience, Mr Yu brings a wealth of knowledge in creative, distribution, evaluation and monetisation of multi-platform content. In his previous role at PHD, Mr Yu managed the accounts of Reckitt Benckiser Group, Tempo and Audemars Piguet over a period of three years, having grown alongside the accounts and network in the realm of digital content.

“As we continue to grow at a rapid pace, we are constantly enhancing our offerings to better reflect the growing needs of our clients, particularly in digital content and e-commerce. Therefore, we’re delighted to have Joe on-board again to ensure our clients get the very best expertise and service. His return proves that PHD’s unique and infectious culture truly gets ingrained in everyone who works here,” commented Clement Chung, General Manager of PHD Hong Kong.

“I’m really excited to be back on the team and working with some of the most inspirational and talented individuals I know. PHD is unlike any agency out there; the environment here really nurtures us to think differently and find a better way of doing things. Having learned and accomplished a lot in my previous role, I look forward to growing further still with the agency,” added Mr Yu.