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Julie Larson-Green joins Qualtrics as CXO

Qualtrics has appoited Julie Larson-Green as Chief Experience Officer, effective January 2018. As CXO, Ms Larson-Green will be leading the design of Qualtrics’ intricately connected customer, employee, product and brand experiences. She will also advise Qualtrics’ customers globally on how to develop their experience management strategies.

Ms Larson-Green is recognised for her ability to foster innovative teams and build scalable business models. Throughout her career she has played pivotal roles in shaping products that enable productivity and cohesive experiences across product platforms.

“With the release of the Experience Management Platform in March of this year, Qualtrics is at a pivotal point in changing how organisations leverage experience data. The connection between employee perception, product and brand performance, and customer engagement is more important to understand than ever before. With Qualtrics leading this fundamental shift in how businesses operate, I knew they were the right company for me to connect my passion for people with experience-driven product innovation,” said Ms Larson-Green.

“Just like a platform for experience management will become standard in every organisation, the CXO role will become imperative for every business. Julie is an incredible leader and we are thrilled to have her join Qualtrics. Her expertise in creating innovative cultures and products that serve billions of people worldwide is legendary. Julie will help us take Qualtrics and the XM Platform to the next level as we continue to pioneer experience management with enterprise customers,” said Ryan Smith, co-founder and CEO of Qualtrics.

“To build enduring organisations, companies need to be able to understand how people perceive business value by measuring and managing the four core experiences—customer, employee, product and brand—in a single system. This role is an incredible opportunity to lead new innovations in product development and customer-driven culture,” said Ms Larson-Green.

Prior to joining Qualtrics, Ms Larson-Green spent 25 years at Microsoft, most recently as its Chief Experience Officer where she led Microsoft’s efforts to reimagine the Office suite for intelligent work through artificial intelligence, collaboration tools, and digital assistance capabilities.