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Kinofy launches in Asia

Kinofy Group, has launched Kinofy, a plug and play, cloud-based, cross-border e-commerce platform, designed to allow international brand owners and small and medium sized businesses to sell goods and services in China. Leveraging the platform, brands can accelerate their entry into the fast-growing Chinese market – reducing entry time to three months with official product registration approval.

Built on the WeChat platform, Kinofy allows companies to access over 1 billion Chinese shoppers. Guest of Honour, Minister of Trade and Industry S. Iswaran officially launched the platform to an audience of 300 guests including some of Singapore’s top brand owners.

“On behalf of Kino Biotech, I would like to thank the Ministry of Trade and Industry and Enterprise Singapore for the support they’ve provided to us as we built this platform,” said Kawee Chong, CEO of Kino Biotech Group and Co-Founder, Kinofy Group. “The opportunity for Singaporean brands in China is immense – and Kinofy being smart, simple and seamless makes market entry frictionless. We are proud to welcome brands like Naturext, Health Domain, YOHMO TONIC, GreenLife, Lipaddict, SkinSoul, SWANZ, Kinohimitsu, Fitwhey and Esthemedica to the Kinofy family and look forward to inviting more of our fellow Singaporean brands to join us on this exciting journey.”

Kinofy is a pre-approved solution supported by the SkillsFuture Singapore grant. The partnership enables local companies to construct digital business channels and grow sales plus revenue through cross border trade. The Kinofy Group also works extensively with Enterprise Singapore to conduct outreach efforts in markets like the United States, Germany, Korea, and Thailand.