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Matterkind Expands APAC Regional Leadership Team

Matterkind announced three new leadership appointments.

The organisational announcements come from newly instated Matterkind APAC Managing Director Matt Ware, who joined the company in January of this year.

Lani Jamieson, former head of Matterkind Singapore & Malaysia, has been appointed to the newly created regional leadership position of Head of Client Solutions, APAC. Effective July 2021 Jamieson will manage a portfolio of key Matterkind client accounts, collaborating with stakeholders across Matterkind, Mediabrands and client brands to deliver best in class use of data and technology, creative and addressable activation.

Ware said, “The Matterkind APAC regional layer will expand over the next 12 months
with a focus on adding incrementally to our APAC markets, empowering our teams to achieve
excellence in conscious marketing through addressable activation and advisory services. I look
forward to working in partnership with Lani in her new client solutions capacity to implement
this regional strategy.”

Micaela Soyza, formerly Matterkind Malaysia’s Director of Addressable Strategy has been
appointed to Head of Matterkind, Malaysia. Ware said, “It gives me great pleasure to elevate Micaela to this market leadership position. This move is absolutely testament to Micaela’s contribution to the business over the past three years. She has the right technical knowledge and strategic leadership skills to continue evolving this important market proposition.” Soyza’s appointment is effective immediately.

Marrah Africa, former APAC Lead, Global Learning Solutions has been appointed to the position
Director of Addressable Strategy, Singapore. In this new capacity, effective immediately, Africa
will marry her extensive product knowledge with her prior digital investment management
experience to strengthen and differentiate the agency’s addressable strategy in market.Ware said,  “Marrah has done a fantastic job in developing agency knowledge across the region, leveraging
proprietary tools to deliver efficiencies and effectiveness to client campaigns. I am
delighted to welcome Marrah to the Singapore team where I am confident her knowledge and
expertise will further elevate our Matterkind Singapore offering.”

“These three key appointments are critical to continue developing our differentiated people-first
ethical solutions across APAC markets as we continue to grow our addressable activation
opportunities.I am delighted but not surprised to find the talent we needed
from within our own network, and to be in a position to provide the opportunities for career
growth and development in line with our growing addressable activation opportunities in this
region,” said Ware.