What’s On

Max Life Insurance picks nNext as performance mktg partner

nNext, a SBU (strategic business unit) of SVG Media Pvt. Ltd, has partnered with Max Life Insurance, a leading private life insurer, in the performance marketing space.

nNext will offer their premium performance partnership programme that includes ROI based marketing and advanced technology solutions to Max Life Insurance. nNext will use managed and bought inventories for Max Life Insurance by effectively utilising its technical prowess to drive more productivity and conversions.

Speaking on the development, Nitin Sabharwal, Founder nNext said, “It’s a great opportunity for the nNext team to demonstrate our performance marketing and technical prowess for ROI based marketing and increase productivity and conversions from the digital channel.”

Manik Nangia, Director and Chief Digital Officer, Max Life Insurance said, “We found value in nNext’s solution approach to increase the productivity for our digital channel by using their technical and analytical capabilities. We look forward to achieving higher ROMI (Return on Marketing Investments) with their technology solutions.”

Anurag Gupta, India MD SVG Media said, “nNext is a key focus area for us. We have invested significant resources to this SBU and we are delighted to have Max Life Insurance as a valued and key customer on board. We are sure with our deep understanding of Performance business, we would be able to deliver against the KPIs of Max Life.”