MediaCom Worldwide has extended its 16-year relationship with the Volkswagen Group for a further three years. The appointment signifies the next stage in a partnership that started in 1998 in Germany and now covers more than 30 countries, including key APAC markets, across the globe.
Under the terms of the partnership, MediaCom will continue to provide strategic media insight and planning and buying services for all Volkswagen Group brands including VW, Audi, SEAT, Skoda and VW Commercial Vehicles.
The agency also adds the commercial vehicle brand MAN to its global task for the first time, as well as all VW Group brands in Poland.
MediaCom has produced a host of award-winning campaigns for Volkswagen brands in recent years, including Beetle Shark Cage in the US to promote the new Beetle, which won awards at the Cannes Lions, Cristal, Epica, as well as the Creative Media Awards and OMMA in the US.
Other award-winning work in 2013 includes Post It To Win It in India, Beetle Meets New Max in Germany and VW Beetle Fender in China.
“We’re delighted to be continuing our long and successful relationship with the Volkswagen Group for the next three years. Working together for more than 15 years has enabled our experts to truly understand the needs and ambitions of all five brands as well as the mindset of potential purchasers. In the next three years, we’ll be working hard to take that even further and understand how purchase decisions change and evolve as the media landscape continues to develop,” said Stephen Allan, Worldwide Chairman and CEO of MediaCom.