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Mercedes-Benz gets Malaysians to test drive new car on their mobile

BBDO Malaysia has helped Mercedes-Benz Malaysia offer drivers a way to test drive the C-Class via their mobile devices, with the launch of InstaDrive.

InstaDrive uses the Instagram story function to provide users with a way to experience the C-Class. They can explore the luxury sedan’s sleek interior, the sound system, and even different drive modes including comfort, sports, eco, and more.

This campaign was conceptualised in order to target the more mobile-conscious consumer, engaging with them on a platform most frequently used.

Commenting on InstaDrive, Lay Jian Yi, Creative Director at BBDO Malaysia shared: “It’s a simple idea to bring the C-Class experience to people in an engaging and innovative way. We turned the Instagram Story feature into a driving simulator, offering an opportunity for fans to experience the endless possibilities with the C-Class.”