Merkle, the data-driven performance marketing agency and part of Dentsu Aegis Network, has launched the Merkle Innovation Cloud (MIC) 2.0 in Southeast Asia, to help brands deliver more personalised customer experiences.
The partnership will enable Merkle to leverage capabilities that are powered by Adobe Sensei, Adobe’s artificial intelligence and machine learning framework. This includes automatic understanding of images and content through Smart Tags in Adobe Experience Manager, anomaly detection in Adobe Analytics Cloud, as well as automated, real-time personalisation in Adobe Target.
With MIC 2.0, Merkle will be able to create more meaningful brand interactions, using testable and real-time use cases that closely represent the ideal current and future-state environments. To eliminate the risk of an uncertain change initiative, MIC 2.0 can reveal proof of concepts in a lab environment, allowing companies to see the prototype results of their customized integration model before the full investment and deployment are underway.
“As an Adobe Global Alliance Solution Partner, Merkle enables brands to turn their Adobe Experience Cloud investments into precisely tailored customer experiences. We bring full-stack capabilities across brand, data, and technology to help companies build a fully integrated digital foundation to deliver revenue-driving, personalised, cross-channel experiences. We will be showcasing MIC 2.0 demos live at the Adobe Symposium, and sharing innovative case studies that highlight the work we did through our partnership with Adobe Experience Cloud,” said Ted Stites, Customer Experience and Marketing Technology Solution Lead, Asia Pacific at Merkle.
The event will take place in Singapore, August 21. Merkle will be co-hosting a speaking session titled, “How The Ready to Travel Programme Created Empowering Experiences” on August 21 at 2:00 p.m. in the track of Content and Experience. Saul Lopes, Head of CRM & Loyalty, Virgin Holidays UK, will join Merkle speaker Ted Bray, Senior Vice President & Chief Growth Officer, Asia Pacific to discuss how Virgin Holidays UK transformed the customer experience through Adobe Experience Cloud, making it seamless, personalised, and contextual, empowering customers to do more and to “seize the holiday”. The campaign achieved the strongest results to date, which saw the highest increase of awareness, calls, traffic, and margin.