Mish Fletcher will report to Simon Bond, IPG’s Senior Vice President and Chief Growth Officer.
In this newly created position, Fletcher is IPG’s first regional executive at the holding company level in Asia-Pacific, illustrating the region’s growing prominence as the world’s second largest global advertising region (31%), behind North America. (Source MAGNA Global Advertising Forecast, June 2021). Fletcher will be based in Sydney, Australia, and will work across the region, partnering with IPG agencies to ensure that the company is delivering the best marketing solutions to help drive growth for clients.
Philippe Krakowsky, Chief Executive Officer of IPG said, “As the complexity of media and marketing continues to increase, we are increasingly seeing clients ask for holistic thinking and solutions. Mish is the right person to ensure that we can deliver on these kinds of briefs. She has all of the requisite expertise, and is also a great fit with our culture, which values and rewards curiosity, creativity and collaboration. There are enormous opportunities for companies that embrace digital transformation and adapt to new ways of working. This is why IPG has invested significant resources to combine the power of creativity with the benefits of data and technology, fueling our offerings with a deep understanding of audiences at the individual level, driven by ethical data practices. Mish and her team can deliver these integrated, modern marketing solutions in order to help clients achieve their business goals and thrive in the digital economy.”
Simon Bond said, “Mish is a true globalist with extensive experience in leveraging data and tech to deliver creative, personalized marketing communications on behalf of brands, at scale. She has deep industry background helping clients drive conversion and effectiveness with their marketing, most recently as Chief Growth Officer of FCB/SIX, where she was part of the leadership team that drove double digit growth in a year of disruption, fueled by a number of significant client wins, and expansion of the agency’s global footprint.”
“I’m thrilled to be taking on this new role which will allow me to leverage key assets that IPG has invested in, including Acxiom, Kinesso, Matterkind, Hedy and IPG Studios on behalf of clients in the region. Uniting these technology, data and agile production capabilities creates a transformational performance machine that has the power to supercharge creativity, bringing new possibilities to marketers, seamlessly and efficiently,” said Fletcher.