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Mobile advtg drives up FB’s revenue to USD 4.5 billion

Facebook continued on its growth path as beat the third quarter estimates with a revenue of USD 4.5 billion. The social media giant also clocked 1.55 billion users visiting the site every month, this was an increase of 14 per cent year-over-year.

“We had a good quarter and got a lot done,” said Mark Zuckerberg, Facebook founder and CEO. “We’re focussed on innovating and investing for the long term to serve our community and connect the entire world.”

The daily active users on the site for September 2015 were 1.01 billion, an increase of 17 per cent year-over-year. Mobile users were 894 million daily on average for September 2015, an increase of 27 per cent year-over-year.

“On mobile, we continue to have a lot of momentum. 1.39 billion people now use Facebook on mobile devices, including more than 1 billion on Android. 50 million people also use Facebook Lite, our app for people on low bandwidth connections and one of our fastest growing interfaces. This is a great sign for how our mobile strategy continues to make progress across markets, devices and platforms,” Mr Zuckerberg added.

facebook q3

Mobile advertising revenue accounted for approximately 78 per cent of advertising revenue for the third quarter of 2015, up from 66 per cent of advertising revenue in the third quarter of 2014.

“When it comes to our business, we’re also pleased with our results. This quarter, total revenue reached $4.5 billion and advertising revenue grew by 45 per cent from a year ago. We’ve already accomplished a lot this year and these results show how we’re getting stronger as a community and as a business,” Mr Zuckerberg said.

The social network’s video views continued to explode as on average, there are now more than 8 billion daily video views on Facebook and more than 500 million people who are watching daily.

Sheryl Sandberg, COO, Facebook said,”Our results show that we continue to make progress on our three priorities, capitalising on the shift to mobile, growing the number of marketers using our ad products and making our ads more relevant and effective.”

Regionally, US and Canada and Asia-Pacific were Facebook’s strongest markets, producing ad revenue growth of 56 per cent and 48 per cent, respectively.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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