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October records highest traffic of mobile shoppers in India

Mobile shopping traffic is highly concentrated on Sundays, unlike desktop traffic to e-commerce sites which tends to peak on Mondays and remains stronger during weekdays than on weekends.

One possible explanation is that many consumers use their mobile devices to browse products over the weekend, then revisit and purchase when they return to their desks on Monday. The day with the lowest mobile shopping traffic is Friday.

A new report from Opera highlights how consumers use their mobile devices to shop online. It breaks down mobile shopping trends by time of year, days of the week and geography, and showcases the top mobile sites and advertisers of this holiday season.

“Online shopping has become a major force in global markets. And, with the holiday shopping season upon us, we see mobile’s share of that market accelerating,” says Larry Moores, Vice President for Consumer Mobile Reporting and Analytics at Opera Software.

In India, Saturdays and Sundays are the most popular days to shop with a decline on Mondays and through mid-week. The decline however is very marginal as Indians enjoy a shopping spree throughout the week.

October sees highest volume of traffic to mobile shopping sites in India. The total market for mobile online shopping has also grown significantly over the last year. Over 35 per cent of mobile users are expected to be actively shopping with their mobile devices. Interaction of Indians with mobile shopping sites (measured by page views) is also growing impressively. Over the last one year, it has more than doubled, growing by over 106 per cent.

In the rest of Asia, however, March is the peak month for volume, followed closely by July. This is largely due to Ramadan starting in late June and ending in late July in 2014.

Christmas season is the most active time for shopping in Europe, the United States and Latin America. Western Europe has a noticeably strong preference for shopping during November and December. Germany in particular shows a large increase in the number of shoppers during this period, experiencing an increase of over 28 per cent in the number of mobile shoppers from its annual average.

Last year, at this time, OLX and Quikr lead the market in a virtual tie for the top spot for India’s mobile shoppers. However, over the last year, Flipkart has grown its market presence tremendously and is now the market leader. Amazon has also seen significant growth in India.

On a global scale, Amazon remains the leader but there are some relative newcomers that have taken strong leadership positions in other regions such as Berniaga in Indonesia, Alibaba in China and MercadoLibre in Latin America.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.