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OMG Singapore bolsters its outcome-based client offering

Omnicom Media Group Singapore has strengthened its leadership in the areas of investment and performance in a move to further enhance its award-winning outcome-based offering for its clients. Anita Yeong returns to the Group as its new Commercial Director while Jourdan Tan has been promoted to Head of Performance. Both teams will now partner more closely on unlocking new opportunities and enhancing existing strategies for clients of the Group’s agencies (OMD and PHD) that ultimately yield stronger outcomes from their media investments.

An award-winning media practitioner, Ms Yeong returns to Omnicom Media Group Singapore after five years at IPG Mediabrands. In her new role, Yeong will lead the investment, trading and accountability functions for the Group, tasked with delivering data-backed investment strategies across both offline and online media. She will also nurture the dynamic media partnerships require to ensure clients continue to benefit from constant innovation in their media communications solutions.

As Head of Performance, Mr Tan will ensure clients’ digital strategies encompass performance elements across Search, Paid Social, eCommerce and Programmatic. Previously the Performance Director for the Group in Singapore and Head of Programmatic for OMD New Zealand, Mr Tan’s comprehensive background allows him to proactively identify and develop market-leading solutions for the Group’s agencies.

Speaking on the appointments, Somanathan commented,  “Given our strength in producing outcome-based marketing solutions, which have been recognised by industry bodies and clients alike, we have strengthened the leadership of our disciplines so that we continue elevating our client offering. With Jourdan’s experience in all aspects of digital and Anita’s commercial background and skillset, we are well-positioned to help our clients achieve stronger outcomes from their media investments and advance even further ahead of the curve with their communications.”