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Omnicom appoints Gavin Hu as Chief Investment Officer

Omnicom Media Group (OMG) China has appointed Gavin Hu to the position of Chief Investment Officer – Trading and Partnerships. In this role, Mr Hu will lead the media investment and trading community at OMG, together with forging closer partnerships with key media, particularly Baidu, Alibaba and Tencent. With 17 years of digital experience, Mr Hu was one of the pioneers working in the digital space in Shanghai. Mr Hu joins from VIVA Media Group where he was the CMO and successfully helped to build the company from scratch to their recent IPO listing. Prior to this, he was the Co Digital head at JWT China, working with brands such as Ford, Nike, Yum, and Anta. Before joining JWT he spent time at Nurun.

Doug Pearce, Omnicom Media Group, Greater China CEO, said, “For some time, we have been looking to find the next generation trading and investment lead, someone with a digital focus and the ability to interact at the most senior level with our media partners to drive improved benefit for our clients. Our landscape has completely changed; it is now much more dynamic and all-encompassing with investment across data, inventory, content, analytics and ecommerce. Gavin has the perfect background and understanding of our needs to drive change in this area to maximise available opportunities, create new models and to deliver competitive advantage for our clients.”

Tony Harradine, Chief Investment Officer at Omnicom Media Group Asia Pacific added, “On behalf of the APAC Investment team at Omnicom Media Group; we are delighted to be appointing somebody of Gavin’s calibre and capability to lead our investment product across China. His leadership and vision will continue to drive the necessary momentum we strive for, to ensure our investment product remains at the forefront of one of our most significant and innovative markets.”

Commenting on his appointment, Mr Hu said, “It’s a great honour to join OMG to take a role with great responsibility, opportunities and challenges. I feel truly excited to have the chance of contributing my experience in both Internet and brand territories to the business and I look forward to creating more value for our clients and building closer relationships with our media partners. ”

Mr Hu will lead all investment and trading teams at Omnicom Media Group and will be supported by Tommy Li, who was recently promoted to the position of Managing Director, Trading and Investment. “Gavin and Tommy represent a step change in our approach to media investment and building business partnerships with key media vendors. We think the combination of Gavin and Tommy will be of significant benefit to our clients”, said Mr Pearce.

Mr Hu starts from June 1, 2017 and will join the OMG China’s Executive Management group.