Outbrain has signed partnerships with Australia’s Bauer Media and Pacific Magazines. As a result of these partnerships, Outbrain’s Discovery technology is now implemented across women and lifestyle categories with publications such as Cosmopolitan, Elle, Harper’s Bazaar, Marie Claire, Men’s Health, Women’s Health, Women’s Weekly and Woman’s Day, and Gourmet Traveller. This comes in addition to Outbrain’s existing network of magazine titles from News Life Media, including Vogue, Taste, GQ Australia and Buro247.
Australia continues to be one of the company’s most critical markets, with today’s announcement building upon Outbrain’s long-lasting relationship with the country’s leading publishers, such as NewsCorp, The Guardian and MSN.
Christian Fricke, Managing Director for Bauer Xcel Media ANZ said, “We looked at various options and chose to work with Outbrain because of their focus on audience experience and ability to deliver the best personalisation technology in the market. Moreover, the Outbrain platform comes with tools and capability to maximise both engagement and revenues, as well as providing valuable data and insights.”
“Outbrain gives publishers the flexibility and control needed to surface quality content, create a premium user experience and maintain precious reader trust. As the digital media industry has become increasingly complicated, user-first principles remain clear and simple to our team at Outbrain. We’re pleased to partner with Bauer Media, Pacific Magazines, and News Life Media and to deliver technology that has the potential to not only advance their market position, but support them to deliver superior monetisation and engagement for their audiences,” said Sigrid Kirk, VP of Engage at Outbrain.
“Outbrain’s ability to provide tools and technologies that focus on audience engagement and deliver powerful insights and analytics has been a key driver in our decision to work with them. Investing in technology and innovation is central to our digital strategy and remains a key priority. We are confident that Outbrain will drive increased user engagement, power a deeper understanding of our properties and core digital users, while at the same time maximising opportunities for monetisation of our audience through a native experience,” commented Prue Cox, Commercial Director, Pacific.